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The 2009/2010 Clementine campaign will kick-off in the United States at the end of November. Through this program, the Spanish Institute for Foreign Trade (ICEX), along with the Spanish citrus industry, plan to maintain and reinforce Spain’s leadership position in the U.S. market, which currently amounts to about 70% of the Clementines (80,000 tons per season) consumed in the country.
The campaign will include radio spots and local and cable television ads in Boston, Philadelphia and Atlanta, markets that are considered strong, and that are also important to future Clementine sales.
The goal of the campaign once again is to strengthen the image of the trademark “Clementines from Spain” and identify Spain (the world’s leading producer) with the sweetest, best quality Clementines that are easy to peel and eat and that have no pits.
Although the Clementine season runs from the beginning of October to the end of March, the campaign will start one week before Thanksgiving and continue through the first week in February, when food consumption in the U.S. is at its highest.
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10/30/09
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